![]() (Getting rid of search ads would be a good start.) Instead of speed-limiting non-MFi charging cables, raise the quality of the official ones. If you want iPhone owners to use the official App Store, don’t spend your time scaring them about malware on rival stores, make your own store a wonderful experience. That’s what this is supposed to be about, not fighting tooth and nail to protect passive revenue streams. The principle behind Apple’s success is simple: It set out to make great products that customers love. Choice, in other words, but with a few discreet handrails.Ībove all, though, I’d like Apple to stop treating this as a war, and its software partners, and even users, as the enemy. But the UX professional can create easy-to-use and attractive building blocks and set simple rules that keep things manageable. A user-designed interface–an area where Apple has yielded more and more ground in recent years, from widgets to the customizable lock screen and this year’s expected custom App Library folders–probably won’t be as effective as one created by a UX professional. Customer choice can be empowering, but it can also lead to insecurity: so Apple needs to resist the temptation simply to demonize sideloading ( easier said than done), and instead find a way to make it as safe as possible. The key for Apple, I think, is to absorb Android’s worthwhile qualities while keeping the ones that made the iPhone special. ![]() ![]() Want to bypass Apple’s payment systems entirely? You just made Craig Federighi cry, but be my guest. Want to install apps from unofficial sources? Go for it. Want to use an Android cable? Sure thing, says Apple, with gritted teeth. With regulators smelling blood, however, the two platforms are likely to converge as Cupertino loosens its grip. Both philosophies have their advantages and their disadvantages, and I like that customers get to decide which appeals to them. Android (to simplify things quite a lot) is about letting the user do what they want, and hang the consequences iOS is about crafting the perfect experience and asking the user not to interfere. The striking thing about these concessions is that they push Apple down one specific path: the one that leads towards Android, the antithesis of everything the iPhone stands for.
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